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3325 Skyland Blvd E, Tuscaloosa, AL, 35405
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How Much Is A Brand New Toyota Prius?

Depending on trims, options, and overall demand, the price of a new Toyota Prius may vary. The lowest-priced Prius, the Prius LE has a base MSRP of $27,650 and the Limited AWD which is the highest trim level has a base MSRP of $36,065.

2024 Prius Trims, MPG, And Prices

Trim Level Est. MPG** APROX. MSRP*
2024 Prius LE 57/56 $27,650
2024 Prius LE AWD 53/54 $29,050
2024 Prius XLE 52/52 $31,095
2024 Prius XLE AWD 49/50 $32,495
2024 Prius Limited 52/52 $34,665
2024 Prius Limited AWD 49/50 $36,065

What Colors Are Available On The 2024 Prius?

The 2024 Prius will have 6 colors available. Cutting Edge (silver), Guardian Gray (metallic gray), Midnight Black Metallic, Supersonic Red, Wind Chill Pearl, Reservoir Blue.

Is The Prius Expensive To Maintain?

Not at all! According to caredge.com, they expect maintenance and repairs to be around $4,000 during it’s first 10 years! This number is a good amount below the industry average of hatchbacks by $2,756.***

What Features Come On The New 2024 Prius?

Here’s a list of some of the features available on the 2024 Prius: (Not all features listed are available on all trim levels)


  • Toyota Saftey Sense™
  • Blind spot monitor with rear cross-traffic alert
  • Glass roof
  • Apple Car Play™
  • JBL Speakers
  • 12.3 in. display
  • Power driver’s seat
  • And More!


What Our Customers Say About Tuscaloosa Toyota.

I had the BEST buying experience ever at Tuscaloosa Toyota. My sales rep was very professional, while still having a great sense of humor. He was honest with the pricing, upfront about everything involved in the buying process in this market and I couldn’t ask for a more genuine person to take care of my business. I will definitely buy from them again! – Jamie

My husband just recently bought a new car from Tuscaloosa Toyota. [Our salesman] made the whole process a breeze! We could not have asked for a better salesman. He was very knowledgeable and helped us get exactly what we wanted. – Rebecca


**Please note that the fuel efficiency or Miles Per Gallon (MPG) figures provided for vehicles are based on manufacturer testing under ideal driving conditions. Actual MPG will vary depending on driving conditions, habits, vehicle maintenance, and other factors. MPG estimates are provided for comparison purposes only. For the most accurate MPG information for a specific vehicle, please refer to the EPA (Environmental Protection Agency) website or consult with our dealership

***Third-party data is not confirmed by Toyota Motor Corp. or Tuscaloosa Toyota and may not reflect your or other owner’s experience owning the PRIUS.


Tuscaloosa Toyota 33.169697, -87.496615.