2024 Toyota RAV4 Prime Powered to outdo the ordinary.

$31,725 Starting msrp*

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Trims

Available Colors

Supersonic Red/Midnight Black Metallic Roof Supersonic Red Magnetic Gray Metallic Silver Sky Metallic Blueprint Ice Cap Midnight Black Metallic Silver Sky Metallic/Midnight Black Metallic roof Wind Chill Pearl/Midnight Black Metallic roof Blueprint/Midnight Black Metallic Roof Magnetic Gray Metallic/Midnight Black Metallic Roof

Supersonic Red/Midnight Black Metallic Roof

Extra-cost color.

Prices and colors may vary by model.

Features

Vertical LED Lights

Vertical LED Lights

Available bright LED accent lights placed within the front bumper vents help amplify RAV4 Prime’s stylish good looks.

Hybrid Battery Warranty

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty3 for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

Panoramic Glass Roof

Panoramic Glass Roof

Expand everyone’s view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.

USB Ports and Qi-Compatible Wireless Charging

USB Ports and Qi-Compatible Wireless Charging

Stay connected to fun. Plug your smartphone or mobile device into one of up to five USB ports4 to power up. You can also place your device on the available Qi-compatible wireless charging5 pad found conveniently in the tray below the climate controls.

2024 RAV4 Prime

* Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

1 Base MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.

2 EPA-estimated 94 combined MPGe rating for 2024 RAV4 Prime. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 38 combined gas-only mpg. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.

3 For Toyota hybrid, plug-in hybrid, fuel cell and battery electric vehicles beginning model year 2020, the hybrid (HV) battery is covered for 10 years from date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details.

4 May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.

5 Charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.

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