New 2023 Toyota Prius In Tuscaloosa, AL

2023 Toyota Prius

New 2023 Toyota Prius in Tuscaloosa, AL

  • Hybrid Powertrain
  • LED Lighting
  • AWD-e
  • Smart Key System

No Compromises Here Interior Highlights Of The 2023 Toyota Prius Include:

  • Smart-Flow Climate Control System
  • Premium JBL® Audio
  • Wireless Smartphone Charging

Available Trims:


  • LE

    2023 Toyota Prius LE

    Starting MSRP*: $27,450*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 194 hp
    • Fuel Economy: 57/56/57 2023 EPA-estimated mileage. Actual mileage will vary.
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    • View Key Features
    • 2023 Prius LE Key Features

      • Interior Features: Extendable dual sun visors with illuminated vanity mirrors; Single zone climate control system with pollen filtration; Power windows with auto up/down; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Six USB-C charge ports * — two front/two center console/two rear; Smart Key System on driver door with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat; 60/40 split fold-down rear seats with center armrest; Two front cup holders; two front and two rear bottle holders; Cargo area tonneau cover; Center console with armrest and storage compartment; Rear dome light and cargo area light; SofTex®-trimmed * tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls

      • Exterior Features: Active grille shutter; Color-keyed outside door handles; Heated power outside mirrors with folding feature; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; 17-in. alloy wheels with wheel covers and 195/60R17 tires; Washer-linked variable intermittent windshield wipers; Roof-mounted shark-fin antenna
  • XLE

    2023 Toyota Prius XLE

    Starting MSRP*: $30,895*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 194 hp
    • Fuel Economy: 52/52/52 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2023 Prius XLE Key Features

      • Interior Features: Extendable dual sun visors with illuminated vanity mirrors; Qi-compatible wireless smartphone charging * with charge indicator light; Single zone climate control system with pollen filtration; Auto-dimming rearview mirror with HomeLink® *; Power windows with auto up/down; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Six USB-C charge ports * — two front/two center console/two rear; Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Heated front seats; SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat; 60/40 split fold-down rear seats with center armrest; Two front and two rear cup holders; two front and two rear bottle holders; Cargo area tonneau cover; Center console with armrest and storage compartment; Rear dome light and cargo area light; Direct Light Illumination; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls

      • Exterior Features: Color-keyed outside door handles; Heated power outside mirrors with folding feature; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; 19-in. alloy wheels and 195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna
  • Limited

    2023 Toyota Prius Limited

    Starting MSRP*: $34,465*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 194 hp
    • Fuel Economy: 52/52/52 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2023 Prius Limited Key Features

      • Interior Features: Extendable dual sun visors with illuminated vanity mirrors; Qi-compatible wireless smartphone charging * with charge indicator light; Single zone climate control system with pollen filtration; Auto-dimming rearview mirror with HomeLink® *; Power liftback; Power windows with auto up/down; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Six USB-C charge ports * — two front/two center console/two rear; Digital Key * capability — Digital Key enables smartphone to be used instead of a physical key. (Remote Connect * subscription required.); Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Driver's seat with memory function with two settings; Heated and ventilated front seats; SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat; 60/40 split fold-down rear seats with center armrest; Two front and two rear cup holders; two front and two rear bottle holders; Cargo area tonneau cover; Center console with armrest and storage compartment; Rear dome light and cargo area light; Direct Light Illumination; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls

      • Exterior Features: Active grille shutter; Color-keyed outside door handles; Heated power outside mirrors with folding feature; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Fixed glass roof; 19-in. alloy wheels and 195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna
*MSRP excludes the Delivery, Processing, and Handling Fee of $995 for Cars (86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra), $1,175 for SUV/Van/Small Trucks (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,365 for Large SUVs (Land Cruiser, Sequoia), and $1,595 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary. Source: Toyota.com
Offer Expires 12-05-2050.