2018 Toyota Prius Prime

The 2018 Toyota Prius Prime from Tuscaloosa Toyota in Alabama — serving Birmingham, Columbus, and Jasper — is a stunning hybrid car with capable performance and interior comfort that goes beyond expectations. Never go unnoticed with full-LED lighting and the sharp exterior design that perfectly captures the wind for aerodynamic efficiency. A carbon-fiber-reinforced rear glass hatch has a sleek design that’s as practical as it is beautiful. Overall, this vehicle offers an estimated 640-mile driving range and up to 133 MPGe.1 It’s easy to charge and can be enhanced with a smart lock for protecting against threats or accidents while fueling up. Deeply-bolstered front seats offer superior comfort with cushy fabric and heating for those cool winter mornings. An available 11.6-inch touchscreen display can surprise you with multiple entertainment features, including the Entune App suite and smartphone integration. Maximize your efficiency with the available, intelligent drive coach to help you monitor habits and adjust accordingly.

Right now is your chance to buy a new Toyota! Check out our online inventory of 2018 models, and visit us at 3325 Skyland Boulevard East to take your test drive. We’ll find you a 2018 Toyota Prius Prime you can’t wait to drive home.

Trims

Plus

Starting MSRP: $27,100*

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Premium

Starting MSRP: $28,800*

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Advanced

Starting MSRP: $33,100*

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Features

Design

Design

Prius Prime's purposeful, aerodynamic features include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and exclusive dual-wave rear glass design, all of which help Prime slip through the air. There's a lot of innovation under the artfully sculpted exterior too. Optimized component placement ‐ such as the battery pack ‐ helps open up the rear cargo area and lower the overall center of gravity.

PERFORMANCE

Performance

A solid chassis means Prius Prime was built to be confident. With increased torsional rigidity from laser screw welding, high-tensile-strength steel and uniquely shaped frame structures, Prime offers a ride that's comfortable, yet ready to take control in and out of every corner.

TECHNOLOGY

technology

Charge scheduling allows you to schedule your charge in advance. You can schedule your Prime to charge at home during off-peak hours to help reduce electricity costs and support efficient grid usage in your community. Or, you can program your preferred charge start or departure time from Prime so it can be topped off and ready to roll when you are. And on Prime Advanced, you can schedule and start your charge from anywhere through the available Prime apps.

SAFETY

safety

Watching out for you. In Reverse, Prime's available Rear Cross-Traffic Alert (RCTA) uses sensors to detect vehicles approaching from either side. If the system senses cross traffic, it warns you by flashing the side mirror indicators and sounding a warning tone.

*Source: Toyota.com